CONTEXTUAL DATA PRODUCES SUPERIOR RESULTS, PROFITABLE OUTCOMES.
Placelogix’s zip-level contextual data helps companies understand how local factors impact their business metrics. These critical insights help companies develop smarter strategies resulting in more revenues and profits. By leveraging the incredible power of zip-level contextual data companies can target and acquire customers more profitably, reduce risk and losses, build better analytical models, and gain significant competitive advantages.
Context drives behavior. Consumers’ income and spending potential depends on where they live. Local factors determine their decisions and behavior. This is why every bit of local contextual data must be used by companies to achieve superior decisions and profitable outcomes. Those who don’t use local data will be missing out on incredible insights, would be leaving money on the table, and helping their competition get ahead.
ZIPNOMICS – SIMPLY THE BEST CONTEXTUAL DATA
We are all products of our environments. Locational characteristics define us, shape us and propel us to behave in ways that would be different from people living in locations different from ours. How we live, earn, spend and repay depends not only on who we are but also on the ZIP code we call our home. And since ZIP level variables or features are a reflection of people and businesses based there, companies that use zip-level contextual data to make strategies will have significant advantages over their competition.
Location, Location, Location. It’s a powerful driver.
Context provides powerful insights. By better understanding the impact and value of the zip-level contextual data, businesses can make smarter decisions and increase revenues and profitability.
Knowing the context in which your business operates is important
As an executive, you know that your company’s metrics and KPIs from different zip codes are different, sometimes vastly. By understanding which local features maximize your revenues, and which don’t, you can increase revenues by targeting customers in ZIP codes that are clustered based on similarity of attributes.
Contextual data vs. Consumer scores
Convert Data into Insights, then into Profits
|ZIPNOMICS Category||Unique Variables per ZIP|
|Age and Sex||94|
|Native And Foreign-Born Populations||685|
A comprehensive local database that offers hyperlocal contextual data of Over 3000 Variables per ZIP, ZIPnomics is the brainchild of Placelogix’s team. This database is the industry’s most wide-ranging and inclusive ZIP level data consisting of over 3000 variables per ZIP code about local economy, housing, business statistics, industry, mobility, commuting, transportation, demographics, transportation, education, healthcare, marital status, financial characteristics as well as the data on natives and immigrants etc.
Target, acquire and manage customers quickly, effectively and profitably
By identifying unique variables related to the customers you seek to bring onboard, ZIPnomics insights help you carve strategies that can be used to attract a wider audience. The wide array of categories which are available within the system can be used to develop correlations and understand the level of significance they possess with reference to customer decision making. The availability of such information is imperative towards driving business success and letting go of redundant strategies in favour of more innovative ideas.
Track, predict, and improve metrics by adding ZIPnomics to your models and scores.
Predict and manage risk effectively for customers by layering ZIPnomics contextual data.
Understand how local data correlates with your KPIs – revenues, profitability, retention, etc., by using ZIPnomics data and improve decisions.
- Acquire crucial customer insights using hyperlocal information by understanding how your audience spends, lives, earns, buys, learns and works
- ZIPnomics data has been carefully developed through the use of thousands of private and public sources which enhances its reliability, accuracy and completeness for business use
- Placelogix adheres to strict data governance practices to make sure that the information provided to customers is secure
- A comprehensive and extensive DaaS allows clients to save data maintenance costs that are incurred in the case of managing self-contained repositories
- Curated and excel-ready information which is readily usable depending upon client needs
- A plethora of indices to extract information from including the Local Economic Health Index, Job Conditions Index, Unemployment Index, Ability To Pay Index, Consumer Debt Collectability Index, and the Walkability Index
- Guide your company’s strategic decision making and future direction by making the competition irrelevant and acquiring an insight into the market insights and dynamics of the future
Placelogix was born from the idea that while data is king, context is what makes any data relevant and useful, so we embarked upon a mission to create the industry’s most amazing hyperlocal, contextual database. And we set ourselves a goal to democratize the access to local contextual data to all companies irrespective of their size and industry, because every company can benefit from contextual local data.
We are data scientists – everyone at Placelogix has a master’s degree in quant or finance (MS, MBA or PhD) from one of the top universities, and some of us have nearly 30 years of experience in data intensive roles – such as, consumer analytics and predictive modeling, forecasting and analysis – with some of the top companies, and we all share the vision and belief that good contextual data can be incredibly valuable. We realized that companies are not leveraging the power of local contextual data simply because it was really hard to find usable and meaningful local data, so we decided to build it ourselves. And, it has not been an easy journey. We have spent the equivalent of hundreds of man-years, have cycled through iterations upon iterations – some unsuccessful – but we learned from them, have endured slow and painful data labor work, and with sheer determination and hard work we have finally succeeded in gathering and curating an impressive list of over 3200 variables per ZIP code for all ZIP codes in the USA.